Dutch Droog creates design with ‘dead stock’

Written by on August 3, 2012 in Architecture & design, Living - Comments Off on Dutch Droog creates design with ‘dead stock’

Co-founder and director of Droog, Renny Ramakers, is passionate about design, innovation and sustainability. With UP, the design project that creates new products from ‘dead stock’, her company Droog combines these three elements. The principle of UP is remarkably simple and a viable economic model at the same time. Companies supply their surplus stock to Droog. Droog invites designers to use this stock as raw material to create new products. If the products are good enough, they are produced under the label UP.

The results are amazing: old trays are turned into a briefcase, medical tubes are used to make a toy elephant and carpet pieces are turned into fashionable slippers.

Watch this video to see hoe UP works.

www.up.droog.com

www.droog.com

About the Author

Charlotte

Founder of Allmygoodness. True believer in the goodness way of life. Sustainability & communications consultant. Foodie. Mother of a girl and twin boys.