Joolz Birth Forest: the gift of/for life

Written by on September 26, 2013 in Clothing & Accessories, Kids - Comments Off on Joolz Birth Forest: the gift of/for life

joolz treeWe already were a big fan of Joolz for their clever and fun upcycling of packaging material, but this new initiatives makes us love them even more. To celebrate the great miracle of your newborn, Joolz offers a little gift. To the parents, the baby, and to the rest of the world. For every Joolz baby, a tree will be planted in the Joolz Birth Forest, a forest situated near the rainforest in Colombia, also called the ‘lungs of the world’. A perfect location to contribute to CO2 reduction and to bring sustainable development to the local community.  This way Joolz and you help to fight deforestation and climate change. With this idea Joolz is taking a next step in their Positive Design strategy.

joolzThe Joolz Birth Forest project will start in October. When you purchase the Joolz Day pushchair, you  receive a customizable measure tree as a present. With this tree you can already start following your child’s development at home. After the online registration, where the serial number of the Joolz pushchair and the date of birth of your baby is required, you will receive a personal certificate for your planted tree. From that moment, the little tree will grow, just like your baby. Information about the development of the tree will be shared by email.

So if you were still deciding which pushchair to get, I do believe we’ve just made your decision a lot easier. Quality, comfort, looks and conscious living; what more could you want for your little wonder?

About the Author

Charlotte

Founder of Allmygoodness. True believer in the goodness way of life. Sustainability & communications consultant. Foodie. Mother of a girl and twin boys.