Plum tantalises the taste buds of babies

Written by on October 22, 2013 in Kids - Comments Off on Plum tantalises the taste buds of babies

Plum is launching a campaign to “Ban the Bland” in baby food. As part of their new taste revolution Plum are launching a new range of 8 exciting and adventurous flavour combinations for babies like Kale, Apple and Greek-Style Yogurt or Courgette, Banana and Amaranth. Each new recipe is packed with super-nutritious ingredients and builds upon Plum’s philosophy of crafting real food for babies.

Combining nutritious wholegrains,  fruit and vegetables and – in a first for baby food – Greek-style yogurt, the meals are a world apart from bland products, and designed to encourage a broad palate and set babies on a course of craving healthy, tasty food for life . On average Plum’s recipes contain nearly 20% less sugar than other brands and that’s before you compare the taste.

plum yoghurtGreek-style yogurt blends, RRP £0.99 for 85g pouch

Plum introduces the first ambient Greek-style yogurt recipe to the British baby aisle offering one portion of a child’s daily fruit and veg intake per pouch. These super nutritious blends are good source of protein source for growing babies. Greek-style yogurt is richer and thicker than standard yogurt, making it a deliciously creamy addition to a baby’s diet. Kale is a real winner, ranking 2nd in the ANDI (Aggregate Nutrient Density Index) scale of nutritionally dense green vegetables!

grainsWholegrain blends, RRP £0.99, 100g pouch

To ensure your little one is getting oodles of fibre and containing Quinoa, an additional source of protein, Plum has developed new Wholegrain blends mixed with one daily baby portion of fruit and vegetables. These blends contain ancient whole grains (the first grains to be grown on Earth) meaning each pouch is a great source of fibre.  Ancient wholegrains are an excellent source of fibre and an important addition to agrowing baby’s diet at this stage of development.

yumsLittle Yums, RRP £2.49 for a box of 6 individual serves

Perfect for encouraging your baby to chew, Plum’s Little Yums are the perfect nibbly between-meal snack with three wafers in each serve. The wafers have no added sugar and salt, dissolve easily in the mouth, with no mess.


The new range will be available in 300 Tesco stores nationwide on 4 November 2013 and rolling out to supermarkets across the UK from January 2014.


About the Author


Founder of Allmygoodness. True believer in the goodness way of life. Sustainability & communications consultant. Foodie. Mother of a girl and twin boys.