Cool initiatives to watch out for

Written by on May 28, 2014 in Activities, Fashion, Food & Drink, Kids - Comments Off on Cool initiatives to watch out for

The number of cool sustainable brands and initiatives is growing fast. We’ve listed a couple for you we came across lately – although just the tip of the iceberg…

Bamboo Revolution

One of the first watch companies to develop a watch face made from bamboo, with a leather strap. The unique bamboo watch face is on-trend, as well as sustainable. Bamboo Revolution focus on creating simplistic designs, constantly inspired by the concept of ‘form follows function’.

1903989_217993975055960_282792354_nBamboo Revolution are proud supporters of South African enterprise. The leather straps are hand-crafted and assembled at a local factory. Each month, a percentage of the proceeds is used to donate trees to this inspiring initiative of Greenpop. Their packaging is completely recyclable.

Rubies in the Rubble

Every year millions of tonnes of fresh fruits and vegetables are discarded, as part of a culture of excessive waste. Rubies in the Rubble is the response.

chutneys-allDelicious, handmade chutneys and jam, made as much as possible from surplus fruits and vegetables, fresh from farms and markets before they’re discarded.

Project Wild Thing

I spent most of my childhood climbing trees and exploring nature, which is not only healthy, it creates an important understanding of nature and sparks imagination. Living in London doesn’t make it easy to offer my kids similar outdoor activities. Apparently more parents felt this way which lead to Project Wild Thing, a community that started with a documentary made by filmmaker David Bond about British children’s current disconnection from the natural world.

Project Wild Thing: good intentions.The initiative is supported by THE WILD NETWORK, a new collaborative movement of over 250 charities, corporations and individuals, all committed to reconnecting children in the UK with nature. Join the community and get great ideas to let your kids be ‘wild’ again.

Wear it Forward with Lur. Apparel

Wear It Forward is a new way to give back to the communities that Lur. Apparel operate in. With every purchase you make, Lur. provide a full week of vocational training to a woman in remote Guatemala, offering crucial skills and training that can help women in this remote region rise above poverty.

1201-05-018Each year Lur. donate funds to help women get loans to start their own businesses and further their education. Although not all Lur. designs are our bag, we do think this is a a great initiative and we applaud the passionate people behind the brand.


EcoVet Furniture is a Veteran transition company located in Northwest Arkansas. They specialize in reverse logistics and end life product management, helping give new life to old products and materials. A team of Veterans design and build handcrafted furniture using wood reclaimed from decommissioned semi trailers.

3030834-inline-ecovet10The solid oak and maple planks are rich with character reflecting the many miles traveled delivering goods to consumers. Not only is it 100% sustainable and unique, each purchase goes directly to support the Veterans at EcoVet on their journey to success.

About the Author


Founder of Allmygoodness. True believer in the goodness way of life. Sustainability & communications consultant. Foodie. Mother of a girl and twin boys.