Ethical Fashion Update

Written by on March 4, 2016 in Fashion - Comments Off on Ethical Fashion Update

Ethical and slow fashion are definitely on the uprise. However, we still have a long way to go. This is not an easy one to solve and the solution involves both a different mindset and the cooperation of customers, companies and governments.

The good news is that people are becoming more aware of the devastating effects fast fashion can have on our planet, our health and the health and wellbeing of all the factory workers involved in producing this type of fashion. Even though for some reason this year the ethical/sustainable section of LFW ‘Esthetica‘ was missing, which made many people wonder what this means in terms of commitment to sustainable fashion, large brands are noticing the growing demand from customers to produce in an ethical fashion (no pun intended) and new and existing ethical brands are becoming more successful. Below some brands we haven’t covered in the past.

Rose & Willard
dorsad2Rose & Willard is a new British designer womenswear brand delivering luxury & quality without the high-end price tag. Flattering all-Brittish designs, beautiful fabrics, exceptional craftsmanship and unwavering ethics. Rose & Willard strongly supporting positive body images. Strictly no sweatshops and fashion’s lowest carbon footprint (they believe).

Rose & Willard have made pieces for Pippa Middleton, Charlotte Riley, Gemma Arterton, Michelle Dockery, Naomie Harris, Esther McVey, Helen McCrory, Haydn Gwynne, Louise Minchin, Naga Munchetty & Sue Perkins.

Tom Cridland
Tom_Cridland_30_Year_Jacket_Classic_Navy_ITom Cridland is an international sustainable fashion brand with customers on all five continents, and is known for producing luxury clothing in unique colours. Tom has been designing clothing since the age of 18. In January 2014, aged 23, he founded Tom Cridland, specialising solely in creating the perfect pair of trousers.

Tom launched The 30 Year Sweatshirt, a sustainable fashion project in the form of a premium organic cotton crewneck backed up with a 30 Year Guarantee. This was acclaimed by everyone from the BBC to THE INDEPENDENT to THE HUFFINGTON POST and Tom continued this momentum by launching The 30 Year T-Shirt immediately afterwards. The 30 Year Jacket is now also available.

Tom’s celebrity following include Leonardo Di Caprio, Rod Stewart, Ben Stiller, Frankie Valli, Hugh Grant, Daniel Craig, Stephen Fry, Jeremy Piven, Brandon Flowers, Robbie Williams, Stephen Merchant, the Elton John Band, Nile Rodgers,

Turtle Doves Cashmere
SML ad pushIMG_9155 (3)_0Turtle Doves is a British design and manufacturing company, specialising in using post consumer textile waste to create beautiful new garments & accessories such as throws, ponchos, beanies, baby clothing and more. They started out sourcing cashmere sustainably through buying jumpers from charity shops but now work with textile waste merchants. Turtle Doves are the only British luxury cashmere brand that make all their products from recycling waste. The cashmere ‘waste’ is either reused in products (e.g. after cutting up a jumper to make gloves we use the offcuts to make snoods, booties & our other patchwork products) or where the pieces are too small they give these to creative charities and to local crafters.

Turtle Dove won the Green Apple award for Environmental Best Pratice at the Houses of Parliament in 2015 and made scarves and wraps for Carey Mulligan, Dame Judi Dench, Keira Knightley and Naomie Harris.

For inspiration and finding those brilliant pieces in different styles, we love browsing Gather & See, Rêve en Vert, and ASOS’ Green Room.

About the Author


Stella is a fashionista 'avant la lettre'; food lover but lousy cook; pretty decent tennis player and sea swimmer; devourer of books; loving life.